An Overview of Good Drug Manufacturing Practice

Scientists and professionals in the biotechnology, biopharmaceutical and pharmaceutical industries apply strict guidelines for good practices in drug manufacturing.

Also known as cGMP, the high standards require, at the very least, compliance with the strict regulations of state agencies such as the US Food and Drug Administration (FDA). The Federal government has also issued as minimum requirement compliance with quality and safety standards in drug manufacture. This includes standards in methods, facilities, and controls that are applied from the formulation to the packaging of the drug. Effective compliance techniques are essential in the development of safe, high quality pharmaceutical products.

There are various aspects of cGMP regulations, including the manufacturing operations, personnel and facilities, and laboratory validation. In assuring compliance with standards in Good Manufacturing Practice, it is essential that all managerial and laboratory professionals have a fundamental understanding of the basis of the regulations, as well as the conditions that necessitate them.

Drug manufacturing firms must have a quality control unit for each drug development project that guarantees consistency and adherence to specifications, set by the client firm and US law. During manufacture, records must be made manually or through instrumentation. Good documentation is an essential element of cGMP, as this assures the traceability of the complete history of a product batch, as well as the defined procedures in each phase of the production.

One of the basic marks of a reputable pharmaceutical manufacturing firm is the practice of good manufacturing standards. The firm must have staff and facilities that meet the highest levels of regulatory compliance, as well as the clients’ quality assurance audits for drug manufacturing.

The History of Fast Moving Consumer Goods

The FMCG industry covers an extensive variety of consumable goods like:

• Grocery items like toiletries, sodas, pre-packed goods and cleaning items
• Highly perishable items like fruits, vegetables, meat products and dairy products It also includes baked products like pastries and cakes.
• Beauty items, cosmetics and toiletries
• Pharmaceutical products
• Paper products like notebooks and greeting cards
• Plastic products

These retail products have short-lived shelf life compared to kitchen and other home appliances. The items are commonly replaced in a couple of days or in a few months time; this is because they are consumed by the consumers on a day to day basis.

The FMCG industry is a highly competitive due to branding and product advertising. The manufacturers continue to develop and enhance their products. Similarly, they search for strategies to keep up with the market and consumer trends. FMCG manufacturers and producers continuously set their sights for sales venues and outlets for their products in order to achieve their targeted sales goal. There are scores of FMCG vacancies worldwide owe to the industry’s growing participation in the market.

Here are some FMCG vacancies which are gaining popularity among fresh graduates as well as to those seeking that career change:

• Managers for offices and factories which deals to either the administrative aspect and, the production and distribution of goods
• Sales, marketing and finance
• Advertising which relates to the product’s promotion through various media including the internet
• Market researchers which cover consumer research, market segmentation as well as product positioning which focus on the retention strategy of the product in terms of its consumers.

Industry leaders offer competitive salaries and career prospects to its applicants and employees. This make FMCG vacancies one of the most sought after job opportunities worldwide.
You will be amazed to find out that the FMCG industry plays a pivotal role in the economies of many countries worldwide. Take a look at these figures:

• In North America alone, the FMCG industry is worth more or less US$ 2 trillion, and the industry is still expanding.
• In the United Kingdom, the FMCG industry employs 14% of its workforce and it is estimated to worth £14.5 billion and it is still growing.
• New Zealand’s FMCG industry forms 5% of its Gross Domestic Product.
• FMCG industry in India is approximately worth US$13.1 billion and it is the country’s fourth largest sector. The figure is expected to double up in the coming years.


Famous Fast Moving Consumer Product Logo Designs That Have Beat Their Competitors

Fast moving consumer products are household items that have a short shelf life. Even though most of them, but not all, expire within a year they are still one of the most powerful industries in the world.

But with strong success comes strong competition.

This is probably one of the most competitive industries in the world so companies need to excel at product quality and branding strategies if they want to survive.

Having a product logo design that represents brand values and assures customers of its quality can give it edge over others.

Let’s have a look at some of the famous fast moving consumer goods symbols and see what makes them so popular:

1. Nestle:

The Nestle emblem is an illustrated image of a nest with mother bird feeding its baby birds which has been inspired by the name of this corporation. The symbol represents natural care and comfort. The image of the birds and nest assures customers that the company cares for all living beings and creates a soft corner in their hearts.

2. Unilever:

Personally, this is one of my favorite emblems. At first sight their symbol looks simple which is the letter U. But on careful observation you will see that the letter U is made up of small images of trees, flowers, doves, vegetables and fruits. These images depict their commitment for quality products and healthier lifestyle. The simple combination of blue and white color helps keep the design sophisticated and memorable.

3. Proctor And Gamble:

This is one of the most popular fast moving consumer goods companies. Their brand mark is simply the initials P and G in blue italic font style with white background. The simplicity of the design is what makes it memorable and unique whereas the use of blue color represents dependability and trust.

4. Kraft:

This company’s monogram is their business name encompassed in a unique shape which resembles a rectangle and diamond. This red bordered shape is what has made the company logo distinctive because whenever you look at this shape, it reminds you of Kraft foods. The selection of red color was also a wise choice as it is eye catching and attractive.

5. Nokia:

The symbol for the most popular cellular company is simply their company name and slogan in thick blue fonts with a white background. Their promotional product logo often consists of the business name with a photograph of two hands reaching for each other. The human touch to the technological company makes it more appealing and sensitive looking.

So there you have some of the famous fast moving consumer products logos that have been successful in beating their competitors and being successful in the industry.

Sales Boosting of Fast Moving Consumer Goods

During my career I had the opportunity to work for non-profit as well as for profit-oriented company. I must say that the difference is huge. Non-profit organization does not have to earn the budget. Their goal is to spend it. Of course, there are some rules and guidelines that should be respected. In such organization reporting and expenditure justification to donors is crucial part, in order to make an organization eligible for future funding.

On the other side, working in a profit oriented is something completely different. Still you have the funding. But in this case your stakeholder is also a shareholder, who expect profitable operation, with certain return on investment. Further more, goal of every successful company is to have continuous growth in all directions; expanding the portfolio, market share, increasing of sales, revenue and profit, while driving the business at the optimal cost.

But how long the growth can be continuous? Are there any limitations for market need? Of course that there are limitations, but they are imaginary, since the market demand is not something that is firm. It changes, as it evolves through time. But also it is changed by the influence of supplier, i.e. Company is creating a new demand of their potential consumer, by offering them a new and better offer of products and services. This offer is done through development of a new products and services, as well of suitable above the line campaign.

On the other hand below the line campaign is something that is also very important for sustainable growth. Below the line marketing is very important, especially the companies that deal primarily with Fast Moving Consumer Goods ( FMCG ). While capital expenditures as real estates or vehicles are on the one side of demand scale, FMCG commodities like food, soft drinks, alcohol drinks, cosmetics, etc are on the other side.

FMCG products are subject of planned purchase, but are very often subject of impulse purchase.
Impulse for purchase can be triggered by clever positioning and merchandising of product within the shopping area. There are several basic rules for successful positioning that will initiate the shopping need of consumers, even when they didn’t even thought about buying some item.

* Corporate Block is the section on shelf or separate rack that is dedicated for product of one manufacturer or brands owner. Corporate block gives strength from brands synergy, it creates visual impact and increase brands value. Shopper is more likely to be attracted by impressive, well arranged section dedicated to one producer, than by the bunch of products scattered around on different shelves.

* Positioning Before Competition is very important. Who is the winner on 100 m race? That is the one who first gets to the finish, even if the second one is only 0,01 sec behind. This is why is important to have position before competition.

* Eye Level Rule say that whatever is in the eye level and slightly below is at the reach of the hand. What ever is at the reach of the hand is likely to be grabbed. People like easy and effortless shopping, without stretching up or leaning down. This is why you should avoid too low or to high positioning.

* Multiple Shopping Points; more selling points means more shopping opportunities. For small size outlets applies triangle rule, while for the large outlets quadrant rule is more applicable

* Triangle Rule says that the best positioning in the small outlet is capturing the golden triangle – hot spots: entrance, the most frequent area and the cashier. This is obvious, since, whoever comes to the outlets is coming through all mentioned spots, and therefore purchasing possibility is the highest from perspective of horizontal positioning.

* Quadrant Rule says that product positioning is recommended in all zones, but their strength from entrance to the cashier is in decreasing trend. Simply, at the entrance the shopper’s basket is empty while wallet is full, shopper is eager to shop. While moving to the exit the basket becomes full, money already allocated and the shopper is less enthusiastic, since he is starting to think about the rest of a day, rather than about shopping. Therefore early positioning is important for impulse purchase based products.

* Merchandising is the process of effective arranging of product at the selling point. It covers activities like stocking up, arranging according the corporate merchandising standards, placing the price tags, cleaning and rotating products according the expiry date ( FEFO ).

* X-Merchandising is positioning the product next to the other product that is complementary to your products. Examples: soft drinks next to snacks, or spices next to the meat.

These are basics of successful positioning in the shopping zone. This should be accompanied with an optimal inventory stock, changes in portfolio, smart price policy and fresh advertising material. If the outlet is worthwhile investing, then special promotions, presence of sales animators, surprises for shoppers and other add-ons can be used.

Consumer Product Development

In an age where everyone is practically well educated as a consumer, products are responding by becoming more refined. Without doubt, price, performance and features are extremely important considerations in consumer products, yet, any number of attributes, performance specifications or price enticements will not influence potential buyers if they do not essentially like a product.

The ultimate quality creation of consumer products depends on the resources that go into the consumer product development project. Consumer product designers are capable of and must contribute a lot more towards the development of a product than aesthetics alone. Consumer product development should concentrate on creating products, the look of which have a sound and rational lineage, nearly building their own aesthetic values.

Consumer product development projects are even more exciting when they are directed towards helping companies turn to new territories and generate concepts for products that have no past history. These development projects aim at developing new technologies or processes, or addressing problems that have not answered by any other product in the market.

Consumer product designers can be used to bring innovative thinking to a development project, with the potential to face traditional methods and processes of a particular industry and to add experience gathered across a wide variety of industries. The end results of good consumer product development are products with an exclusive identity and a strong market differentiation.

One of the most efficient ways to get results from new consumer product development is to have a good design manager in place. The responsibility of design managers is mainly to make the most effective utilization of internal and external resources at the same time using designer talents for constant development across a wide spectrum of activities.

As most businesses are reactive to consumer wants, activities like internal prototyping are frequently pushed into a siding in favor of production requirements. Design managers take care of all these issues and move forward with the product development project.

Securing Professional Help – How to Market a New Consumer Product Idea

The last article in this series considered the mindset and attitudes required to be a successful marketer of consumer products and services. We discussed whether to utilize professional Consulting firms or to take the plunge and self-market your project. Here are some ideas on securing talent on a local, regional, and possibly pro-bono basis.

Professional Marketing Consulting and Product Development firms are hired on a contractual basis. They will offer a menu of services, everything from Brand Development, constructing a customized Marketing Strategy, managing Graphic Arts for packaging and Sales Collateral, Trade Show participation, Sales coverage and web-site construction. Some firms offer comprehensive services, other are highly specialized.

A Professional Marketing Consulting and Product Development firm should be able to offer a strong value proposition. Savings in time, money and mistakes should be the benefit received from contracting service from these Companies.

There are other options to consider.

Local Universities
Colleges and Business Schools have become very involved in entrepreneurial activity. Some schools are immersed in this area and their Business Schools offer majors and minors in entrepreneurial studies. Students can be assigned to work on independent projects for extra class credit and will assist in writing business plans, research, demographic studies, discovering vendors and sources of offshore supply and brand development. Contact the Dean of the local business school for entrée to a student to be assigned to your project.

This is the Service Core of Retired Executives, a group related to the Federal Government’s Small Business Administration. There is, as always with the government, a process to be followed before being assigned to a mentor in this program. SCORE is national and can be useful for simple, mainstream projects.

Trade Groups
Many industry specific trade groups offer mentoring programs that will benefit start-up companies and entrepreneurs with projects of interest. Be careful here! You will want to have appropriate intellectual property protections in place (Patents, Trademarks, Copyrights, Trade Secrets, etc.) in place before you detail your product or service.

Business Incubators
Many Chambers of Commerce promote small Business Incubators precisely to discover, nurture and grow local small businesses. The primary goal of these programs is to create employment opportunities. They will have a Venture Capital ethos and require a level of sophistication and detail that many early stage concepts will not possess.

Many cities, counties and regional state associations have been formed precisely to encourage and mobilize small business growth. Once again, when dealing with the government, be prepared for a phalanx of bureaucracy to navigate.

This might be the best way to overcome the earliest, most formidable obstacle to getting started. I know it was for me, it was for Aristotle Onassis, and it can be for you. You have to be in position to meet people that can help. It can be through a relative who belongs to a club where the members are in related businesses to your opportunity. It might be at the Lions, Rotary or local Chamber of Commerce meetings. Maybe you need to spend some time volunteering at local corporate sponsored charity events such as golf or tennis tournaments and 5K races. Sometimes just asking a friend to organize a luncheon or coffee meeting can open the door enough to get your smallest toe in the door.

The key to success for every entrepreneur I have known, and there are a bunch of them has been to talk to everyone they can about their product, idea or concept. People love to help other, truly ambitious, honest, hard-striving people. It makes them feel good and valued to be able to help others to succeed. If you are driven you will be able to secure professional guidance whether you decide to hire experience consultants or choose alternative resources.

Common Consumer Product Industry Careers and Jobs

When it comes to the day-to-day operations of the local Walmart or the selling of goods at the perfume counter in a department store, there are many different careers and jobs to consider within the consumer product industry. With varying levels of education and experience, individuals may soon pursue employment within retail, which spans sales, management, and executive positions.

As a Retail Store Manager, one plans and directs the everyday operations associated with a retail store. Managers create strategies that improve customer service, as well as aim to increase the overall sales of a store. Their main goal is to increase productivity and profitability. A manager looks after the needs of the customer and makes sure that complaints are resolved in a timely manner, overseeing speedy and efficient employee service. A bachelor’s degree or its equivalent is often required for this position with at least 5 years of experience in the field. It is important for a Retail Store Manager to be able to lead and direct the work of others, which earns them a typical annual salary of between $40,673 and $53,935.

A Retail Sales Person focuses on selling goods and making sure customers are helped as they browse the selling floor. Usually, a high school diploma or its equivalent with no experience is acceptable enough to obtain this type of position. A sales person is expected to follow instructions and pre-set regulations in order to perform the functions of this job. People in sales always work under immediate supervision and receive hourly salaries that are often based upon a work year that fluctuates around 2,080 hours. This position is also offered through part-time, full-time, contract, and seasonal opportunities. Full-time retail sales staff typically earn between $17,866 and $25,183.

A Full Time Retail Cashier is in charge of ringing up sales and placing purchased items into bags. A high school diploma or its equivalent is generally required of this position, although no experience is necessary. A retail cashier typically receives an annual income between $17,542 and $20,668 when working full time.

A District Retail Sales Manager is responsible for watching over a collection of Senior Store Managers within a targeted geographic region. Usually, retail sales managers possess a bachelor’s degree with at least 10 years of experience within the field. An array of duties is expected of them, where they often report to a Regional Retail Store Manager. The typical salary for this type of management position is between $65,201 and $92,827.

As a Retail Store Operations Executive, the overall store operations and profits become the main responsibilities of this position, as they guide a variety of staff tasks. It is important to note that this position does not entail any buying or accounting duties. With a bachelor’s degree and at least 15 years of experience in the field, one may pursue this career path, obtaining an annual salary between $166,001 and $282,480.

To make sure the response to consumer products is beneficial for the growth of a company, the Director of Customer Service is in charge of directing and watching over the concepts implemented in regards to the organization of customer service policies, goals, and directives. Directors develop and establish various procedures and policies that workers are responsible for following when handling customer complaints regarding consumer products. The director is required to possess a bachelor’s degree with at least 10 years of experience in the field. The typical salary for this type of director is seen between $87,976 and $132,879.

Working in the Consumer Products Industry: United States & Canada

When looking for satisfying employment within the consumer product industry in the United States or Canada, a wealth of satisfying job opportunities exists. For example, health care is an important part of landing a job. A few companies actually pay 100% of their employee’s health-care premiums, including Valero Energy and Whole Foods Market.